6-Week
Social Media Marketing Masterclass
The Ultimate Masterclass to become a highly-skilled Social Media Marketer.
People we've trained work at
On Demand Content
30+ Hours Total
Live Sessions
30+ Hours Total
Hands-on Projects
15+ Hours Total
Access to the content
1 year
What will you learn?
Interactive Live Sessions
Real World Assignments
Learn With A Lively Community
Week 1
- What you will Learn
- Digital Marketing 101
- Fundamentals of Branding
- Fundamentals of Buyer Persona
- Identifying, picking and creating a Niched Brand from scratch
- Identifying customers and creating a Buyer Persona
- Assignments you will be doing
- Creating 3 buyer personas
- Creating Branding Guideline for your portfolio company including:
- Business name, Logo, Typography, Colors, Variations, Styles, etc.
Week 2
- What you will Learn
- Introduction to Social Media Marketing
- Canva + Design
- Social Media Platforms
- Smart Scheduling
- Increasing your Reach
- Algorithm Tweaking
- Social Media Analytics
- Assignments you will be doing
- Creating pages on all Social Media Platforms
- Designing Topical + Strategic posts based on Branding Guidelines
- Scheduling + Publishing the posts using tools
Week 3
- What you will Learn
- Drafting a world-class Resume/CV
- Drafting a world-class Cover Letter
- Drafting a world-class Video CV
- Personal Branding
- Normal VS Strategic Job Hunt & how to do a Strategic Job Hunt
- Certifications
- Assignments you will be doing
- Creating a generic & personalized resume + cover letter + video CV
- An activity on Personal Branding
- Appearing for Industry Certified Certifications
Week 4 & 5
- What you will Learn
- Planning a Campaign
- Ideation around it
- Creation of the Campaign
- Posting/Publishing of the Campaign
- Execution & Distribution of the Campaign
- Analysis
- Assignments you will be doing
- Creating a Case Study Video on YouTube using Doodly (Team Activity)
- Creating an Instagram Post that is viral in nature
Week 6
- What you will Learn
- How to appear for an Interview
- Etiquettes to follow before, during and post the Interview
- How to stand out and crack the Interview
- Assignment you will be doing
- You shall be appearing for:
- Soft Skills based Automated Interview
- Technical Skills based Automated Interview
- In-person Interview
Who is this Masterclass for?
Social Media Marketing Aspirants
Working Professionals
Domain Switchers
Early Moms
Students
Beginner Social Media Marketers
Our students love what we do.
Our community is a mix of students, professionals, and budding entrepreneurs, who drive us and inspire us. Here’s them sharing their love.
Get 2+ Certificates
Community-led learning is the future
We at Learneca facilitate a dynamic community to build real-world problem-solving skills.
Build relationships beyond networks
Work with motivated peers having fresh out-of-the-box thinking and showing you new ways to do things.
Live events to engage in
Participate in live Q&As, debates, hackathons, and other healthy contests to drive home the learning.
Find freelance & job opportunities
Become a part of an ecosystem where members help access opportunities for jobs and freelance projects.
Academic assistants are individuals who'd be responsible for tracking your progress & your go-to person during the entire tenure of the cohort. These individuals are actual social media marketing practitioners so rest assured, you will be in the right hands since they will make sure that you take the correct steps since they've been there & done that.
This cohort is 100% online. You do need to commit to participating in all the required interactive sessions through our virtual meetups & you need to be responsive across all the activities.
It'll be live: 1-1.5 hours (Mon-Sat) for the duration of a week. However, assignment & submissions shall be due during the weekend.
No. Our sessions require >80% attendance for all hours of the classes. Although we do record and archive all of our lectures, the recorded lectures alone won't be enough. You need to be active & participate in all of our post class activities.
Our tests come down to 4 things: Discipline, aptitude, communication & curiosity. It does not really matter where you went to college. We care more about your determination & zeal to learn. Since the cohort is in English, knowing English is also a must.
Usually, we disallow students because they might lack discipline or the required mindset. Our academic assistants would provide you a feedback along with some remedies on how you can overcome them. Students, if rejected, may work on their shortcomings & re-apply in the subsequent batches.
Learning on Learneca is completely different. We charge students for the experiential learning journey rather than the learning material itself. On top of that, we provide value to students by offering: Personalized feedback by our academic assistants, Industry relevant instructional quality, In-demand job relevant curriculum, Career support, Community support (from fellow students/teachers) & a lot more.
Yes, Absolutely! Upon successful completion of all the criteria, the student shall be rewarded with a certificate bearing Learneca's mark of approval.
We'd like to maintain transparency on what to expect & what not to expect from us. We shall be helping students & assisting them but we won't be spoon feeding students day in, day out. A decent amount of pro-activity and participation would be required from the student's end as well.
Sure! Once you apply, we shall be conducting a virtual orientation where in you can ask us your relevant doubts.